Yes, National Chip Week is upon us (20th-26th February) and we’ve been busy getting everything ready for the launch of the new FooFitch diamond chip fork to celebrate the occasion. A staggering 87% of the population love chips so this is a really quirky gift idea for the foodie that has everything!

The wooden chip fork is an iconic piece of minimalist design that has been brought up to  date with a judicious sprinkle of sparkle and a dash of FooFitch magic. The solitaire diamond chip fork retails at £495 and is available from Harrods, Nicholas James, The Wyndham Grand Hotel in Chelsea Harbour and Rhodes 24 Restaurant at Tower 42 in the City. Orders can on line at:  www.diamondchipfork.com or by calling 020 7404 9594.

We’ve also been working in collaboration with the Potato Council on a competition to supply a very special FooFitch scratch card prize for one lucky chip shop customer. This £2,000 chip fork features a heart made up of 16 pavé set diamonds. To be eligible to win this unique item you’ll need to hurry to one of the 400+ participating chip shops around the country and grab yourself a bag of chips! Log onto www.lovechips.com for more details and to enter the competition online.

Don’t forget fish and chips are our national dish and with 300 million portions being served in the UK each year the FooFitch chip fork proudly celebrates that fact. So, enjoy your chips, in style, be it chunky cut or french fry, for ever more.